There is no doubt that transformation in the mobile phone industry is even quicker over other electronic products the war between competing brands is even tighter. In the smart phone segment dominating the market is the Apple’s Iphone but this new HTC Hero smart phone has seen the potential to go head to head with the iphone according to some analyst. The appearance of this HTC Hero smart phone is sleek and modern the casing is made of soft touch material. The phone has hardware buttons on the base including menu, home, back, send, End, and dedicated search key. It boost of a much type HTC-ified Google android OS with impressive specification such as a 5 mega pixel camera, accelerometer sensor, and digital compass and above all flash support in its browser which even the Iphone 3Gs or Palm 3 don’t have. The device has a nice 3.2 inch capacitive touch screen display with 480x320 pixel resolution the same as Iphone 3Gs and Palm 3. The images look nice, sharp and clearer and rich and vibrant colors on the screen. It also has a light sensor that adjusts the brightness of the screen automatically with the outside light intensity. The touch screen was also respond added should be for a device like this.